KATSEYE, the global girl group from HYBE and Geffen Records, rolled out the visualizer for their new single “Internet Girl” on Jan. 2.
The clip turns the song’s satire into eye candy, pulsing with Gen Z vibes. Split screens and bouncy emoji flourishes amp up the speed and chaos of life online.
A flurry of mock DMs and notifications races by, capturing the nonstop barrage of opinions that defines the internet. It nails the track’s tongue-in-cheek look at always-on, attention-obsessed culture.
The visual also weaves in moments from KATSEYE’s first North American tour, "BEAUTIFUL CHAOS," cutting between the onstage “Internet Girl” routine and roaring crowds to spotlight the six-member group’s high-voltage energy.
Positioned as a New Year fan favorite, “Internet Girl” taps a powerhouse team to elevate its glossy dance-pop sheen and earworm hook.
Swedish hitmakers Mattman & Robin―known for Imagine Dragons smashes and major film/game OSTs―co-wrote and composed, bringing their sleek, arena-ready sound that blurs pop, rock and EDM.
Songwriter Justin Tranter, whose credits span Britney Spears, Linkin Park and Justin Bieber, adds his touch alongside producer Shawn Wasabi, celebrated for fusing electronic flair with pop instincts.
Born from a K-pop playbook and a flagship for HYBE chairman Bang Si-hyuk’s “multi-home, multi-genre” strategy, KATSEYE has been sprinting since their U.S. debut in June 2024.
Their singles “Gnarly” (April) and “Gabriela” (June) both cracked the Billboard Hot 100, and the group is up for two Grammys next month: Best New Artist and Best Pop Duo/Group Performance.
(SBS Entertainment News | Kang Kyung-youn)
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