James Cameron’s latest trip to Pandora is taking the long road ― but it’s still moving. "Avatar: Fire and Ash" crossed 6 million admissions in Korea 26 days after release, underscoring the franchise’s staying power at the local box office.
According to the Korean Film Council’s box office tracker, the film drew 316,264 moviegoers from Jan. 9-11, finishing the weekend at No. 2. Its cumulative total now stands at 6,079,648 admissions, with the 6 million mark hit on Jan. 11.
Four weekends in, "Avatar: Fire and Ash" ceded the top spot to the Korean title "Once We Were Us", but the milestone softens the blow. The pace is slower than its predecessors ― "Avatar" reached 6 million in 17 days and "Avatar: The Way of Water" did it in 14 ― though today’s market and viewing habits are markedly different from those eras.
Cracking 10 million looks like a stretch this time, but a steady run could push the threequel into the 7 million range. Both earlier installments built their towering totals over extended theatrical windows, and "Fire and Ash" appears poised to follow that same slow-burn trajectory.
Set after the death of Neteyam, the story finds Jake, Neytiri, and the Sully family confronting a new threat as the Ash People, led by Varang, emerge ― plunging Pandora into a fiery new chapter. It’s the third entry in the blockbuster Avatar saga, whose first film alone drew 13.62 million admissions in Korea on its way to global domination.
(SBS Entertainment News | Kim Ji-hye)
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