Park Seo-jin, winner of MBN’s “The Best K-Trot Singer 2,” is rolling out a special fan-powered event tied to his new music video.
Recently tapped as the exclusive face of a shoe brand, Park is building a full campaign around his new single “Come With Me” (literal title)―producing the track and music video, then extending it into a TV commercial and a participatory social media challenge aimed at growing both brand engagement and his fandom.
At the center is the “Games Your Feet Remember” challenge, designed to spark organic participation. Fans are invited to film short clips of nostalgic playground games―think Korean rubber-band jump rope or jegichagi, a shuttlecock-kicking game―and upload them to YouTube Shorts, Instagram Reels, or TikTok. Twenty selected teams will land a spot in a commercial music video alongside Park.
A brand representative said, “This integrated online-and-offline campaign with Park Seo-jin goes beyond a simple ad―it’s a new marketing model that connects the fandom and the brand. We hope many consumers join the challenge and experience it more closely.”
(SBS Entertainment News | Kang Kyung-youn)