Actor-singer Lee Junho has struck out on his own, unveiling independent label O3 Collective as he kicks off a new chapter.
On the 18th, O3 Collective introduced its mission in a press release, calling itself “a creative collective where One (the artist’s identity), Original (the originality of content), and Orbit (a management system) interlock to chart a singular creative trajectory.”
The company added that it aims to go “beyond a traditional management shop,” building “an IP-first business lab with limitless room to scale,” and a “team-based brand system where artists, content, and staff grow together.”
O3 Collective is co-founded by CEO Yang Hye-young, a CJ ENM alum from the brand strategy unit and live entertainment division known for shepherding innovative projects―an addition expected to amplify her synergy with Lee. Longtime collaborators and rising talents from the management field are also coming aboard, positioning the company with a powerhouse team.
Later this year, Lee will return to screens with tvN’s new drama ‘Typhoon Boss’ and the Netflix original series ‘Cashero.’
Back in April, Lee ended his exclusive contract with JYP Entertainment after 17 years. At the time, he expressed his gratitude, saying he was “deeply thankful to JYP for their unwavering support over the past 17 years” and that he would “always cherish the relationships and encouragement” from his time there.
(SBS Entertainment News | Kang Kyung-youn)