The film 'Omniscient Reader' has lost its number one spot at the box office just six days after its release, signaling a state of emergency.
According to the Korean Film Council's integrated computer network for movie theater tickets, on the 28th, 'Omniscient Reader' attracted 59,674 viewers nationwide, ranking second to 'F1: The Movie', which pulled in 63,671 viewers.
Despite a strong start, leading the box office in its opening weekend, the film failed to maintain its momentum into the second week. On the 28th, a weekday in its second week, 'Omniscient Reader' had about 200 more screens and nearly double the number of showings compared to 'F1: The Movie', yet it still couldn't hold onto the top spot.
The box office journey for 'Omniscient Reader' is now flashing warning signs. Mixed reviews from audiences and a lack of word-of-mouth buzz are largely to blame. For a movie that needs to draw in 6 million viewers to break even, the situation is becoming increasingly worrisome. Additionally, it faces the challenge of 'F1: The Movie's staying power in its sixth week and the upcoming release of 'My Daughter Is a Zombie' on the 30th.
The cast and crew are doubling down on promotional efforts, including scheduled appearances and various marketing activities through the third week of release, hoping for a turnaround.
(SBS Entertainment News | Kim Ji-hye)