The group NOWZ has captured the Chinese-speaking world with their pre-release track 'Fly to the Youth (Feat. YUQI)'.
NOWZ released the Chinese version of their mini-album 'IGNITION's pre-release track 'Fly to the Youth (Feat. YUQI)' on the 26th, which soared to the top of China's QQ Music new song chart. Additionally, the song produced by YUQI, 'We're All Awesome', released locally, secured the second spot, marking a successful double hit for the Cube Entertainment label mates.
YUQI not only produced 'Fly to the Youth (Feat. YUQI)' but also actively supported NOWZ by participating in challenges with the members of I-DLE. The video documenting the production process of 'Fly to the Youth (Feat. YUQI)' revealed YUQI's sincere efforts for NOWZ, touching the hearts of fans.
The challenge craze for 'Fly to the Youth (Feat. YUQI)' in the Chinese-speaking region is also hot. On Douyin, the Chinese version of TikTok, the 'Fly to the Youth (Feat. YUQI)' hand dance challenge consistently ranks high on the challenge charts, drawing significant popularity.
'Fly to the Youth (Feat. YUQI)' represents NOWZ's declaration of rebranding, capturing the complex emotions of youth navigating through endless anxiety, expectations, and self-doubt. Following the Korean version, which saw all members of NOWZ participating in the lyrics writing, a Chinese version was released to reciprocate the warm love and interest from global fans.
Proving their worth as the 'representative rookies' with their pre-release track, NOWZ is expected to continue their global rise with their first mini-album 'IGNITION'. NOWZ's debut mini-album 'IGNITION' is set to be released on July 9th at 6 PM.
Photos: Cube Entertainment, QQ Music
(SBS Entertainment News | Kang Kyung-youn)