The film 'The Match' is cruising along smoothly, having surpassed 1.4 million viewers nationwide.
According to the Korean Film Council's integrated computer network for movie tickets on April 9, 'The Match' attracted 36,744 viewers on April 8, maintaining its top spot at the box office. The cumulative audience count now stands at 1,430,012.
Released on March 26, 'The Match' has been enjoying a successful run, holding the number one position for 14 consecutive days. Although the official break-even point for 'The Match' is reported to be 1.8 million viewers, sales from OTT platforms and secondary rights have effectively lowered this threshold to around 1 million. Having already surpassed this practical break-even point, 'The Match' is now setting its sights on even greater achievements.
Given the current theater landscape, reaching 2 million viewers seems promising. If it performs well against the upcoming release of 'The Opposition' on April 16, it could even aim for the 3 million mark.
Even in its third week, 'The Match' continues to receive strong word-of-mouth, with audience ratings consistently in the high 8s out of 10.
(SBS Entertainment News | Kim Ji-hye)