The group TREASURE is set to make waves in the U.S. with their debut North American tour, signaling a major expansion of their presence in the region.
TREASURE will kick off their 'TREASURE 2025 FIRST US TOUR [SPECIAL MOMENT]' on April 6 at the Paramount in Brooklyn, New York. They will then head to Washington D.C., Oakland, and Los Angeles to connect with their American fans.
This fan concert tour marks TREASURE's first step into the U.S., one of the world's largest music markets. Having solidified their global presence through extensive tours and fan meetings in Asia, and with their recent Seoul performance showcasing their exceptional stage presence, the excitement is already building.
As this is their first North American promotion, TREASURE has a packed schedule of both online and offline activities. On April 18, they will appear on the popular U.S. music program 'MTV Fresh Out Live' to perform the title track 'YELLOW' from their special mini-album [PLEASURE].
Events like the Grammy Museum's 'Global Spin Live' and the LA Dodgers' 'Korean Heritage Night' will provide opportunities for TREASURE to showcase their live performance skills. Additionally, they will engage with fans through various radio and YouTube content, including appearances on 'Sirius-XM'.
With a comprehensive schedule across major U.S. platforms, TREASURE is set to strengthen their connection with local fans and music enthusiasts. Their diverse activities during this first U.S. visit are expected to further boost their global popularity.
Meanwhile, TREASURE recently launched their [SPECIAL MOMENT] tour with a three-day event at Kyung Hee University's Peace Hall in Seoul from March 28 to 30. Following their North American tour, they will head to Japan, visiting cities like Hyogo, Aichi, Fukuoka, and Saitama, for a total of 17 shows across 9 cities.
(SBS Entertainment News | Kang Kyung-youn)