[SBS Star] BTS Changes Its Brand Image to 'Beyond the Scene'

Now world-famous Korean boy band group BTS has changed its brand image.

On July 5th, management agency of the group―BigHit Entertainment announced that BTS now stands for 'Beyond the Scene'. 

Previously, BTS stood for 'Bang-tan So-nyeon-dan' which means 'Bulletproof boy scouts' in Korean.
But now, BTS stands for 'Beyond the Scene' which means protecting the youths from prejudice.

According to BigHit Ent. the new door-inspired branding symbolizes youth which don't settle for current status but rather head forward to achieve further. 

Check out BTS new logo animation video below. 
  (Credit = 'BTS' Facebook, 'ibighit' YouTube )

(SBS Star)