On July 1, Big Hit Entertainment announced that they welcomed Min Hee-jin as the company's new CBO (Chief Brand Officer).
She was the mastermind behind Girls' Generation, SHINee, f(x), EXO, and Red Velvet, and was able to get her name out there in the K-pop scene with unique concepts.
She left SM Entertainment last year and have been receiving various offers, but ultimately decided to join Big Hit Entertainment as their new CBO.
According to Big Hit Entertainment, Min Hee-jin will lead the company's new brand identity, and launch a new sub-label to debut a new girl group.
He commented, "We are very happy that someone as talented as she is has joined our company, which focuses on contents and fandom. We believe her insights on branding will give wings to Big Hit, and we are looking forward to seeing what kind of innovation she will bring to K-pop scene through a label."
She continued, "I am excited about the future I will share with Big Hit and its related businesses, as we organize into a multi-label company specializing in each area of business."
(Credit= Big Hit Entertainment)
(SBS Star)