Retail Brands See Surge in Value Amid Bull Market

[Economy 365]

The brand value of retail companies has risen as luxury consumption continues, driven by the strength of the domestic stock market.

According to a survey by Brandstock, E-mart re-entered the top 10, climbing to 8th place, bolstered by its record-high operating profit in the first quarter. Lotte Department Store also re-entered the rankings at 87th, while Shinsegae Department Store and Hyundai Department Store both saw their rankings rise as well.

Coupang, which had seen its ranking drop in the first quarter due to the aftermath of a personal data leak, rebounded to 11th place.

Analysts suggest that offline retail brands are back in the spotlight as luxury spending increases, fueled by a rise in foreign tourists and a booming stock market.

Securities firm brands also continued their upward trend due to the impact of the active stock market.

Mirae Asset Securities rose one spot to 12th, while KB Securities, Samsung Securities, and Hana Securities all climbed two spots each.

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