'Party Favorability' MINJU Drops 14%p, PPP Rises 10%p... Is President's Approval Rating Rebound an Optical Illusion? Experts' Outlook 'Evenly Split'

[Joo Young-jin's News Briefing]

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■ Broadcast: SBS <Joo Young-jin's News Briefing> Monday – Friday (14:00 – 15:20)
■ Host: Anchor Joo Young-jin
■ Panel: Kim Bong-shin, CEO of MetaVoice; Bae Jong-chan, Director of Insight KEI
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● How Is Public Sentiment?

Bae Jong-chan / Director of Insight KEI
"The more President Lee uses social media, the lower his approval rating falls"
"For the president's social media, content is more important than frequency... Sincerity is needed"
"The president's approval rating must not be held back by an optical illusion"
"Rather than approval rating figures, research to find the fundamental direction is needed"

Kim Bong-shin / CEO of MetaVoice
"The recent drop in the president's approval rating has halted...'Social media communication' is not a major issue"
"Possibility that the president's approval rating will show a slight upward trend"
"Approval rating should gain momentum from achievements in foreign affairs, security, and North Korea policy"
"The fact that MINJU's favorability exceeds 40% is a painful point for the PPP"

※ For more details, please check the video.
※ Please note: This article was translated by AI and may contain errors.