A Famous Actor in This Kind of Ad? The 'Lawless' World of AI Deepfakes

[News Hunters]

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■ Broadcast: SBS "News Hunters", Monday–Friday (18:50–19:50)
■ Anchors: Kim Jong-won, Yoon Tae-jin
■ Guests: Song Ji-won (Attorney), Lee Kyung-min (Attorney)
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We received a tip that a suggestive advertising video featuring a person who looks exactly like a famous male actor is currently circulating. The questionable advertisement appears to be made using AI, and it was promoting an app that creates videos with AI. What on earth was this company thinking by illegally using a famous actor's face? Also, did the platform that ran this company's ad do so unknowingly? What kind of legal responsibility can be held against them?

※ Detailed information can be found in the video.
※ Please note: This article was translated by AI and may contain errors.