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Issued for Markets, but Leaking Out: Where Onnuri Gift Certificates Are Really Going

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Onnuri gift certificates becoming a hotspot for Mounjaro.

The discount benefits offered through Onnuri gift certificates, introduced to revitalize traditional markets, are quite significant.

However, reports indicate they are being used for unintended purposes, such as purchasing Mounjaro.

In the first half of this year, the place with the highest amount of Onnuri gift certificate transactions was a pharmacy in Seoul, recording 26 billion won.

And the second place was a clinic in Seoul.

It is reported that 10.2 billion won was spent there.

These first and second-place pharmacies and clinics are located about a 5-minute walk apart.

They are known as so-called hotspots where people can purchase the obesity treatment Mounjaro at a relatively low price.

In other words, one could interpret that consumers wanting to use Onnuri gift certificates flocked to these places.

As the use of Onnuri gift certificates concentrates in large pharmacies and similar establishments, the government is considering measures starting next year to focus benefits centered on traditional markets and local commercial districts in regional areas.

Additionally, as the support method changes, the issuance scale of Onnuri gift certificates for next year is expected to be reduced compared to this year.
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