Young Adults Skipping Bars: Where Are They Heading Instead?

Here is the final hot topic.

"Young adults these days are heading here instead of bars."

Have you ever heard that people in their 20s these days don't drink much?

In fact, it has been found that the number of individuals in their 20s visiting regular bars in the first half of this year decreased significantly compared to three years ago.

Let us look into the related details more closely.

According to a consumption trend report by a commercial bank, the number of transactions at regular bars in the first half of this year.

Dropped by 34% compared to the first half of 2023.

The transaction amount also decreased by 30% over the same period.

This change was particularly prominent among the younger generation.

When comparing the number of transactions in the first half of 2023 as a baseline of 100, the figure for those in their 20s dropped to 48 in the first half of this year.

While drinking gatherings have decreased in this manner, spending related to health and hobbies has actually increased.

If the payment transaction count in the first half of 2023 is set at 100, the swimming pool index jumped to 159 in the first half of this year.

Billiard halls also increased to 116.

Karaoke rooms, arcades, and gaming rooms were still cited as core consumption areas for those in their 20s.

Among the total transaction counts in the first half of this year, the proportion of those in their 20s exceeded half in karaoke rooms, arcades, and gaming rooms alike.

In other words, analysis suggests that while drinking consumption is decreasing centering on the younger generation, consumption tendencies that value personal tastes and light leisure are growing stronger.
※ Please note: This article was translated by AI and may contain errors.