Union Advertisement Appears in the Heart of New York… What's Inside the 15-Second Video?

This is about a labor union advertisement right in the middle of New York.

It appeared in a famous landmark in New York, the United States.

An advertisement caught people's attention on a Times Square electronic billboard.

It is an advertisement by the Samsung Electronics labor union.

The Donghaeng Labor Union, centered around the Device eXperience division which handles Samsung Electronics' finished product business, posted this advertisement on the Times Square billboard every hour at the 35-minute mark starting at midnight on the 5th local time.

It is a 15-second video.

It features the message in English: "Great products start with people. We are still here, too."

The union has demanded that management halt workforce streamlining justified under the pretext of AI transition.

In particular, they claim that the Device eXperience division was marginalized during the recently agreed-upon wage negotiations between labor and management, and that the compensation gap with the Device Solutions division, which is in charge of the semiconductor business, is excessively large.

In response, Samsung Electronics countered that the union's claim of workforce streamlining under the pretext of an AI transition is completely untrue.

(Source: Samsung Donghaeng Labor Union)
※ Please note: This article was translated by AI and may contain errors.