Goesan County's Unique Promotional Video 'Grandma's Double Life' Gains Traction on Social Media

A promotional video titled 'Grandma's Double Life', posted by Goesan County, North Chungcheong Province, on its official social media channel, is drawing a wave of attention.

According to the county today (the 3rd), the promotional video titled 'An 82-Year-Old Senior Who Switched to an Ioniq 5 N, Which Even Beats M4s' was uploaded to Goesan County's official Instagram and YouTube channels on August 28.

Immediately after its release, it drew intense interest, surpassing 1 million views on Instagram in just two days (currently at 1.43 million views).

This marks the highest view count ever for a single piece of content since the launch of Goesan County's official social media channels.

The video was planned to reverse the stereotype of an aging region and highlight the fact that Goesan is a vibrant and great place for seniors to live.

It humorously portrays the twist in the daily life of a rural senior with a quirky, B-grade sensibility while introducing local attractions and major policies, such as Goesan Dam, free rural buses, heatwave shelter facilities, lifelong learning centers, Munggwang Reservoir, and Seongbulsan Mountain.

Shin (79), the head of the senior citizens' association in Shinpung Village, Yeonpung-myeon, appeared as the main character.

Unusually for a local government promotional video, the county applied generative artificial intelligence (AI) technology to add visual entertainment.

Goesan County's official Instagram gained about 1,000 new followers from this single video alone.

Short-form content featuring public officials directly, such as the Red Taste Festival promotional video 'Ju-jeop Wang' (978,000 views) released last May, is also receiving renewed attention.

A county official said, "We produced this unique short-form content to make Goesan feel more approachable," adding, "We will continue to introduce creative content that allows us to communicate pleasantly with the public."
 
(Photo: Provided by Goesan County, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.