"Are You a Traditional Ppi? My Boyfriend Is a Biba-ppi"... What Is the 'Clown Meme' Sweeping Social Media?

Clowns, which once captivated the attention of children! Lately, clowns have been thrust back into the spotlight around social media, emerging as a new meme.

The origin is said to be a story posted on an online community. It began drawing attention as a story spread about a father opposing his daughter's marriage to a boyfriend who works as a clown.

Following this, new words and meme content utilizing clowns, such as "traditional ppi," "senior ppi," "rookie ppi," and "biba-ppi," have popped up one after another. Interest is growing even further as celebrities with backgrounds as clowns are being re-examined.

We captured the craze of the "clown" meme in on-site footage.

Reported by Bae Ji-eun | Produced by Yang Hyun-yi | Video by Lee Eui-sun | Graphics by Lee Su-min | Produced by Morning Wide Part 3