Hyundai Motor Group Unveils Physical AI Strategy Connecting Factories and Cities in Silicon Valley

Hyundai Motor Group is accelerating its physical artificial intelligence (AI) strategy by expanding cooperation with the global innovation ecosystem, centered around San Francisco, United States.

The group is speeding up securing future mobility competitiveness by strengthening research and development (R&D), open innovation, talent acquisition, and scientific-cultural cooperation, focusing on Silicon Valley, which is densely populated with world-class tech companies, startups, research institutes, and universities.

During the recent San Francisco AI Summit held in San Francisco, Hyundai Motor Group unveiled its "physical AI" vision, which goes beyond the intelligence of individual devices such as cars and robots to connect entire factories and cities through AI.

Executive Chair Euisun Chung outlined a vision to realize city-level integrated intelligence by combining the group's strengths in manufacturing, mobility, and robotics with AI technologies from global big tech companies such as NVIDIA, Waymo, and Google DeepMind.

Hyundai Motor Group also presented plans for establishing a robot reference platform and investing in the Saemangeum AI Valley.

Since establishing a global open innovation hub in Silicon Valley in 2011 and reorganizing it into Hyundai CRADLE in 2017, Hyundai Motor Group has continued to discover, invest in, and collaborate with startups in fields such as AI, autonomous driving, robotics, smart cities, and eco-friendly energy.

Recently, the group established a new R&D organization under the Advanced Vehicle Platform (AVP) Division in Silicon Valley to strengthen the collaborative foundation for future innovation.

The organization is led by Executive Vice President Jeremy Ma, an autonomous driving and robotics expert recruited from big tech.

Hyundai Motor Group is also stepping up efforts to secure talent.

At the HMG Tech Talent Forum to be held in Silicon Valley this coming September, the group will introduce its technological vision and R&D achievements to talent in fields such as AI, software, robotics, and future mobility, while providing opportunities to network with key leaders and researchers from the group.

The experience Hyundai Motor Group has accumulated in San Francisco serves as the foundation for its recently announced physical AI vision.

Hyundai Motor Group plans to expand the realm of future mobility by converging autonomous driving, robotics, AI, and software.

An official from Hyundai Motor Group said, "Based on cooperation with the global innovation ecosystem, we will continuously create new values to leap forward as a company leading the physical AI era beyond future mobility, and contribute to humanity and future society."

(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.