"Don't Go Out of Business": Consumers Rally to Save Iconic Brands, Sending Stock Prices Soaring

[Anchor] Are consumers stepping up day after day following news that companies making products we have used for a long time might disappear?

[Reporter] Yes, we recently reported on Hansung Enterprise, and now Monami, a stationery company famous for its ballpoint pens, has also become a target of consumer support, often referred to as "don-jjul" (spending money to support a good cause).

In May, Monami's market capitalization fell to 24.8 billion won, raising concerns about a potential delisting.

As this news spread, internet users began posting proof of their purchases and stock acquisitions, rallying to support the company.

Boosted by this support, the stock price surged, and the market capitalization surpassed 30 billion won, the threshold required to maintain its listing.

The CEO of Monami expressed gratitude in a handwritten letter, stating, "I feel deeply moved and a sense of responsibility for your support," and added, "We will do our best to continue the 65-year history of this national stationery brand."

(Source: Online Community)
※ Please note: This article was translated by AI and may contain errors.