From Discarded Produce to 'Hundreds of Millions' in Revenue

○ [News Story] Turning Inconvenience into Opportunity: Niche Startups Defying the Recession (June 29, 2026)

There is also a young entrepreneur who discovered a business opportunity in so-called ugly produce—fruits and vegetables that are perfectly fine to eat but are discarded due to their unusual shapes, which lower their marketability. By launching a subscription service that delivers a variety of these ugly agricultural products at affordable prices, the business is continuing to see steady growth. As more consumers prioritize value for money and practicality, a new niche market is opening up to meet these changing demands.

Reported by Jung Jun-hyung | Written by Kim Da-yeon | Video by Choi Jun-sik | Produced by SBS Digital News
※ Please note: This article was translated by AI and may contain errors.