Why Non-Human Characters Are Going Viral: From Fire Extinguishers to TVs as Heads

A craze for non-human characters has been spreading rapidly across social media recently.

The term non-human literally refers to beings that are not human. The spectrum is diverse, ranging from supernatural entities like goblins and nine-tailed foxes to animals, robots, and everyday objects given unique personalities and traits.

As more people fall for these characters with their distinct appearances and charms that differ from humans, it has evolved into a fandom culture where fans draw them themselves or film them like K-pop idol fancams.

On social media, Reels content mimicking non-human characters by putting TVs or fire extinguishers on people's heads has even emerged, while various brands and the retail industry are also paying attention to the non-human character craze.

(Reported by Jang Jeong-yeon | Produced by Yang Hyun-yi | Video Editing by Jang Yu-jin | Design by Lee Jung-joo | Production: Morning Wide 3)