Tesla Soars, Hyundai Struggles With Plummeting Sales

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Unveiled in the U.S. on the 15th (local time), Tesla's new Roadster stunned audiences on the day of its announcement by driving upside down and performing aerial flips. It continues to draw immense attention as various AI-generated parodies pour in. Tesla was also the best-selling passenger car in South Korea last September. Naturally, this must be concerning for Hyundai. Falling behind in both price-to-value and autonomous driving, what cards does Hyundai have to turn around its current situation, where its stock price has plummeted 60% from its peak?

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