KOR
▲ The Je Seok Park Advertising Institute announced on the 12th that it conducted a guerrilla campaign on the 10th and 11th in military border areas such as Gimpo and Paju, as well as around Yongsan Park adjacent to the Ministry of National Defense, criticizing the political circles' follow-up response after landmine injuries.
A private public service advertisement has emerged, criticizing that political strife has only intensified following the Demilitarized Zone (DMZ) landmine explosion while discussions on safety measures for military personnel have disappeared.
The Je Seok Park Advertising Institute announced today (October 12) that it carried out a guerrilla campaign on October 10 – 11 in the military border areas of Gimpo and Paju and around Yongsan Park near the Ministry of National Defense, criticizing the response of the political circle.
The advertisement depicts a search soldier who has suffered severe injuries to one leg, precariously balancing on his remaining leg. It was planned together with former professional soldiers who empathized with the necessity of a clear command structure.
Public service advertising expert Je Seok Park explained, "It started from a critical awareness of the reality that, even though our soldiers suffered severe injuries from external military threats, political disputes and inter-factional conflicts surrounding the responsibility for the accident are intensifying domestically."
He added, "The term 'one-legged' was used with two meanings: the actual physical condition of the soldier injured by a landmine, and South Korea's security reality, which cannot move forward in a balanced way due to political confrontation."
Some critics pointed out regarding the depiction of the soldier in the ad that it may too lightly portray landmine damage, which can cause severe injuries.
In response, Park stated, "The billboard in question is a test sample, and we plan to modify it in the future for the purpose of raising awareness about the dangers of landmine injuries."
(Photo provided by Je Seok Park Advertising Institute, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.
