Record-Breaking Visitors but Declining Revenue? How Much Should Palace Admission Fees Be?

Japan's World Heritage site Nijo Castle in Kyoto is reportedly planning to introduce a unique pricing system.

It is a dual-pricing system that charges Kyoto residents 1,000 yen and outsiders 2,000 yen.

The intention is to avoid controversy over discrimination against foreigners by basing the rates on residency rather than nationality, while having outsiders, who account for 98 percent of visitors, shoulder more of the cost for preserving the cultural property.

Then, what about our palaces across the sea?

Admission fees for major palaces have remained frozen at 3,000 won for 21 years.

Although the number of visitors has reached an all-time high, drawing crowds day after day, admission revenue is actually decreasing.

Ultimately, the government has stepped in after 21 years to review a restructuring of admission fees.

How much should they charge if admission fees are made realistic? Video Mug examined the realistic concerns surrounding the admission fees of our precious cultural heritage.

Check it out in the video.

(Reported and produced by So Hwan-uk | Edited by Park Seo-yeon | Assistance by Kim Chae-hyun | Interns: Kwon Young-chae, Oh Ha-kyung | Design by Cho Seung-hyun | Production: Knowledge Content IP Team)
※ Please note: This article was translated by AI and may contain errors.