Samsung Electronics Showcases AI-Powered Smartphone and Home Appliance Connectivity at K-Expo Mexico

Samsung Electronics announced that it participated in the 2026 K-Expo Mexico, held at the World Trade Center Mexico City for four days starting September 24, to showcase its major products and AI-driven connectivity experiences.

Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, the expo is a Hallyu (Korean Wave) content event introducing various aspects of Korean culture, including K-pop, games, media, beauty, fashion, and food.

At the event, Samsung Electronics centered its exhibition around Galaxy AI, Vision AI Companion, and SmartThings, connecting diverse products—such as smartphones, TVs, monitors, wearables, and home appliances—with AI technology to help visitors enjoy Korean culture even more richly.

Samsung helped visitors overcome language barriers by using the Galaxy Z series to experience Galaxy AI features such as real-time translation, photo and video shooting, and content creation.

The exhibition booth featured various interactive zones, including a K-pop bar, a streamer studio, a TV room, a gaming zone, and a wellness zone.

(Photo: Provided by Samsung Electronics, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.