Tzuyang Declares She'll "Eat in Moderation"? YouTubers Face Crisis Amid Crackdown on Monetization

As YouTube significantly tightens its community guidelines and advertising policies regarding eating disorders and binge eating, creators operating related channels are facing widespread fallout.

Situations are continuing to unfold where some creator channels dealing with mukbang and diet content have their monetization suspended or face the mass deletion of their videos.

Recently, the YouTuber "Salppaejo," who has about 440,000 subscribers, had the monetization of their channel suspended due to YouTube's stricter guidelines on eating disorders.

The creator announced that they have also temporarily stopped uploading videos to prevent additional sanctions.

The diet YouTuber "Miso," with about 100,000 subscribers, also decided to voluntarily delete 339 videos—more than half of their entire channel's content—following a notification of a guideline violation and an appeal.

Previously, when YouTube revised its guidelines related to eating disorders, it began restricting advertising revenue for content containing eating behaviors that teens or general viewers are at risk of imitating, such as binge eating, piling up excessive amounts of food, and repeating extreme calorie control and weight loss.

In particular, it is known that YouTube applies the overall context and impact that the video's description, title, and thumbnail—as well as the creator's intention—have on viewers as key regulatory criteria.

Amid this trend of tightening platform regulations, Tzuyang, a prominent large-scale mukbang YouTuber, recently drew attention by stating in a video, "Eating a lot doesn't seem to be the trend these days. I will become a YouTuber who eats in moderation from now on."

However, YouTube's stance is that it does not uniformly sanction content created for educational or documentary purposes, or ordinary meals and food introduction videos.

In fact, the channels currently facing sanctions are mainly those dealing with dieting experiences and extreme weight-loss processes, and it has not yet been confirmed whether large-scale mukbang creators focused simply on eating large quantities, such as Tzuyang, are included in the direct targets of the sanctions.

Reported by Jung Da-eun | Video by Jang Yu-jin | Graphics by Sumin Lee | Produced by SBS Digital News
※ Please note: This article was translated by AI and may contain errors.