With a relay of holidays coming up including Chuseok, National Foundation Day, and Hangeul Day, cracks are beginning to show in the box office hegemony of The Odyssey. As The Odyssey surpassed 10 million cumulative moviegoers and began its downward trend, Korean films targeting the Chuseok holiday are signaling a competition to retake the throne.
The first runner-up was The Intern, which was released on the 16th. The Intern overtook a faltering The Odyssey to become the Korean film to top the box office in 42 days. However, it is showing signs of struggling, managing to gather only 60,000 daily moviegoers on its first day and 40,000 on the second day.
Looking at the advance ticket reservation figures, we can predict this year's Chuseok box office trend. The Assassin(s), set to be released on the 23rd, has chased The Odyssey—which has firmly maintained the top spot—right down to its heels in terms of reservation rates and ticket sales. On the 18th, The Odyssey ranked first with a 22.3% reservation rate and 129,000 advance tickets, while The Assassin(s) ranked second with a 17.2% reservation rate and 100,000 advance tickets.
As The Odyssey enters its 7th week of release and begins its decline, while The Assassin(s) raises its reservation rate fueled by anticipation for a new release, rankings are highly likely to flip next week.
However, given that nearly 20 million moviegoers flocked to just two films this summer, Spider-Man: Brand New Day and The Odyssey, it remains uncertain how enthusiastic audiences will be about the new releases opening during the Chuseok holiday. Among the new releases, The Assassin(s) is standing out the most, while reservation figures for The Intern, Tazza: Beelzebub's Song, and REAWAKEN MAN: THE RED are falling short of expectations.
The Assassin(s) traces the suspicions and masterminds behind the First Lady sniper incident that shocked South Korea on August 15, 1974. It was directed by Hur Jin-ho, who made One Fine Spring Day and The Last Princess, and stars Yoo Hai-jin, Park Hae-il, and Lee Minho.
(SBS Entertainment News Reporter Kim Ji-hye)
※ Please note: This article was translated by AI and may contain errors.
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