Samsung DX Union Displays Ad in New York Times Square: 'We Are Still Here'

The Donghaeng Labor Union, centered around the Device eXperience (DX) division handling Samsung Electronics' finished product business, posted an advertisement opposing workforce reduction on an electronic billboard in New York's Times Square on September 5 (local time).

The 15-second video, broadcasted every hour at the 35-minute mark starting from midnight that day, carries the messages, "GREAT PRODUCTS BEGIN WITH PEOPLE" and "WE ARE STILL HERE."

In response, the Donghaeng Union argued, "Under the guise of AI transformation (AX), the company is fragmenting tasks, measuring efficiency, and calculating necessary personnel," adding, "If this workforce efficiency drive is reducing headcount under the pretext of AX, it must be stopped."

They also demanded that the company verify whether personal information of Donghaeng Union members was leaked in connection with the recent incident where the Samsung Group's Super-Corporate Labor Union's Samsung Electronics chapter allegedly created a "blacklist" containing the union membership status of some 100,000 executives and employees.

Recently, the Donghaeng Union has claimed that the DX division was sidelined during the wage negotiations agreed upon by Samsung Electronics management and labor, and that the compensation gap with the Device Solutions (DS) division, which oversees the semiconductor business, is excessive.

On August 21, the union held a rally claiming that management failure was the cause of the DX division's deteriorating profitability and demanded communication with management.

Starting on September 18, the union plans to hold rallies and one-person protests near the residence of Samsung Electronics Chairman Lee Jae-yong in Yongsan-gu, Seoul.

Samsung Electronics stated that the union's claim that the company is streamlining its workforce under the pretext of AX transition is entirely untrue.
※ Please note: This article was translated by AI and may contain errors.