Surpassing 7 Million Views and Ranking No. 1 on Netflix, 'Biseojin' Hits the Ground Running

SBS 'Whatever You Want - Biseojin' has kicked off its unstoppable box-office run, capturing television, OTT, and digital platforms right from its new season premiere.

Airing its season opener on the 28th, the SBS Friday entertainment show 'Whatever You Want - Biseojin' (hereafter 'Biseojin') secured a top-tier spot by ranking 2nd overall on Netflix's 'Top 10 Series in South Korea Today' and 1st in the variety show category. Furthermore, cumulative views for major clips across digital platforms surpassed 7 million views in just two days of broadcast.

Ratings also saw a sharp increase. Recording a 1.7% target viewership rating among the 2049 demographic and a peak rating per minute of 4.4%, the show proved its overwhelming buzz, with the 2049 rating in particular more than doubling compared to the final episode of the previous season.

Returning in about 7 months, 'Biseojin' shined with the seemingly indifferent yet tight chemistry between Lee Seo-jin and Kim Kwang-gyu, along with the honest and confident charms of its first 'my star', BIBI. A variety of entertaining sights elicited roaring laughter, ranging from a blunt remark delivered by BIBI after Lee Seo-jin confessed he did not know her hit song 'Bam Yang Gang', to behind-the-scenes footage of a Waterbomb festival performance and a comical debate with Lee Seo-jin over the origins of university names.

Meanwhile, episode 2, airing on September 4, will feature actor Cha Tae-hyun stepping up as the new 'my star'. Raising anticipation, the upcoming episode previews Cha Tae-hyun raising questions about "how to pay part-time manager wages" and signaling the first-ever payment of part-time wages, Lee Seo-jin and Kim Kwang-gyu waiting on him even to the point of serving barley tea, and a surprise appearance by his close friend Jang Hyuk.

'Biseojin' airs every Friday at 11:10 PM.

Reporter Kang Sun-ae

(SBS Star News, Reporter Kang Sun-ae)
※ Please note: This article was translated by AI and may contain errors.