BLACKPINK's Jennie Tops US Radio Chart Where K-Pop Struggles... Second After 'Golden'

BLACKPINK member Jennie has claimed the top spot on a Billboard radio chart, a territory where K-pop artists have historically struggled to break through.

US business magazine Forbes reported on the 27th (local time) that "Dracula," a collaboration song between Jennie and Tame Impala, rose to number one on the Billboard Adult Pop Airplay (radio) chart for the week.

Launched by Billboard in 1996, the Adult Pop Airplay chart is compiled based on airplay detections of a track across 40 adult contemporary radio stations in the United States.

While countless K-pop tracks have previously reached high positions on major Billboard charts such as the Hot 100 and Billboard 200, they have rarely shown a significant presence on US radio airplay rankings.

This is because while digital music and album sales, as well as streaming counts, can easily be secured through fandom-driven firepower, radio airplay cannot be increased unless backed by mainstream popularity that appeals to diverse demographics across the US.

Prior to this, the only K-pop-related song to reach number one on the Adult Pop Airplay chart was "Golden," the theme song for the Netflix animated film "K-Pop: Demon Hunters."

Sung by Korean-American singer EJAE, Rei Ami, and Audrey Nuna, that song climbed to number one on the chart in January of this year, fueled by the animation's widespread popularity.

"Dracula," featuring Jennie, has now become the second K-pop-related track to top the chart, following "Golden."

"Dracula" was originally released in October of last year as a solo track by Australian artist Tame Impala.

In February of this year, a remix version featuring Jennie became a sensation on short-form video platforms, sparking a chart resurgence.

The track is currently sweeping number-one spots across seven different charts, including Pop Airplay, Hot Rock & Alternative Songs, Hot Rock Songs, Hot Alternative Songs, Hot Dance/Electronic Songs, and Dance Streaming Songs.

(Photo: Provided by OA Entertainment, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.