BTS Hosts Cultural Heritage Program at the British Museum

The group BTS is collaborating with the British Museum to host an interactive program titled 'Korea Gallery Trail' to promote Korean cultural heritage, their agency HYBE announced. The program will run until July 23, local time.
The 'Korea Gallery Trail' was organized as part of 'BTS THE CITY Arirang-London,' an offline event held in conjunction with their world tour concert in London.
The event features artifacts related to hope, resilience, and a sense of belonging, themed around 'Arirang,' the title of BTS's 5th album.
Among the permanent exhibits in the British Museum's Korea Gallery, the program introduces the 'Sarangbang' (a traditional reception room) symbolizing new beginnings, the 'Moon Jar' representing humanity, 'Gold Earrings' showcasing exquisite craftsmanship, and 'Sumaksae' (roof-end tiles) embodying cultural vitality.
The organizers curated the program primarily around Silla Dynasty artifacts, drawing inspiration from 'No. 29' on the 5th album, which captures the profound sound of the Divine Bell of King Seongdeok.
Visitors can scan a QR code at the entrance of the Korea Gallery to follow a guided tour of the artifacts. They can also participate in a campaign by sharing an artifact that connects to their own life on social media in response to the question, "What is Your Arirang?"
BTS held their world tour 'Arirang' London concert at Tottenham Hotspur Stadium on July 6 and 7.
(Photo courtesy of HYBE, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.