▲ Gwanghwamun Square block
The Seoul Metropolitan Government announced that it will release its limited-edition Seoul goods, the Seoul City Series, created in collaboration with the block toy brand Oxford, tomorrow.
The products consist of two types: Gwanghwamun Square and the Hangang River Bus.
The Gwanghwamun Square block features Gwanghwamun Gate, the statues of Admiral Yi Sun-sin and King Sejong, and the Garden of Gratitude.
This marks the first time that the Garden of Gratitude has been produced as official Seoul merchandise.
The Hangang River Bus block replicates both the river bus and a dock, allowing users to directly assemble a model of the water public transportation operating on the Hangang River.
The prices are set at 62,900 won for the Gwanghwamun Square block and 43,900 won for the Hangang River Bus block.
They will be sold at the Seoul My Soul Shop, the online and offline stores at Dongdaemun Design Plaza (DDP), Oxford's official online mall, and select E-Mart stores.
Starting with these products, the Seoul Metropolitan Government plans to expand the themes of Seoul goods to encompass seasons, events, policies, and spaces.
"Through ongoing collaborations with various private companies, we will widely promote the charm of the Seoul brand with content that captures Seoul's unique stories," said Kim Hyung-rae, Director General of the Seoul Metropolitan Government's Public Relations Bureau.
(Photo: Yonhap News)
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