▲ The Je Suk Park Advertising Agency announced on October 12 that it conducted a guerrilla campaign criticizing the political circle's follow-up response after landmine injuries, in military border areas including Gimpo and Paju and around Yongsan Park adjacent to the Ministry of National Defense on October 10 and 11.
A private public service advertisement has appeared, criticizing that political strife has only intensified while discussions on safety measures for military personnel have disappeared following the Demilitarized Zone (DMZ) landmine explosion.
The Je Suk Park Advertising Agency announced today (October 12) that it conducted a guerrilla campaign criticizing the political response in the military border areas of Gimpo and Paju and around Yongsan Park near the Ministry of National Defense on October 10 and 11.
The advertisement depicts a search soldier who has suffered severe injuries to one leg, precariously standing on his remaining leg, and was planned alongside former professional soldiers who shared the necessity of a clear command structure.
Public service advertising expert Je Suk Park explained, "This started from a critical awareness of the reality that although our soldiers suffered severe injuries from external military threats, domestic political disputes over responsibility for the accident and conflicts between political factions are intensifying."
He added, "The 'one leg' was used with two meanings: the actual physical state of the soldier injured by a landmine, and South Korea's security reality failing to move forward in balance due to political confrontation."
Some critics pointed out that portraying a soldier in the advertisement might trivialize landmine damage, which can cause severe injuries.
In response, Park stated, "The advertisement board is a test sample, and we plan to modify it in the future for the purpose of raising awareness about the dangers of landmine damage."
(Photo provided by Je Suk Park Advertising Agency, Yonhap News)
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