Starbucks Korea to Close All Stores Early Today at 3 PM for History Training

[Economy 365]

Starbucks Korea will close all of its stores nationwide early today (June 22) at 3 p.m.

The move follows the controversy surrounding the so-called "Tank Day" marketing campaign last month, and is intended to conduct training for employees. This marks the first time since its entry into the Korean market in 1999 that Starbucks has simultaneously closed all stores across the country.

Employees at approximately 2,160 stores nationwide will watch a training video prepared by the headquarters after the stores close.

The training includes lectures on "the correct historical awareness that a company should possess" and "social sensitivity and ethical standards."

Starbucks stated that through this training, it aims to enhance historical awareness and social sensitivity, and ensure that similar controversies do not recur.

The company also plans to apply a social sensitivity checklist to all future marketing planning stages and introduce a new multi-layered verification system.

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※ Please note: This article was translated by AI and may contain errors.