Lee Ji-hye Warns Against Fraudulent Ads: "Do Not Buy Anything"

Singer Lee Ji-hye has issued a warning after discovering fraudulent advertisements that unauthorizedly used her face and videos.

Lee recently posted a message on her social media, stating that the advertisements were not endorsed by her and urging people not to make any purchases, along with photos of the ads featuring her face.

The photos showed Lee eating sweet potatoes, but they were deepfake advertisements created by synthesizing her face using AI.

In another instance, the ads used footage of Lee introducing her own lingerie brand on her YouTube channel, redirecting viewers to a site other than the official retailer.

Lee expressed her displeasure, questioning where such content could have been created and calling it "truly awful."

As illegal content involving the unauthorized use of celebrities' faces or the misuse of AI technology continues to rise, SM Entertainment announced yesterday that an individual who produced and sold deepfake videos of its artists, Karina and Winter of aespa, was sentenced to two years and six months in prison.

(Source: Lee Ji-hye's Instagram, YouTube channel 'Mipji-aneun Gwanjong-eonni')
※ Please note: This article was translated by AI and may contain errors.