Thought It Was a Flop? The Surprising Boom in the Hangover Cure Market

It is widely said that people in their 20s and 30s are drinking less than they used to, so why is the hangover cure market actually growing?

From Korea's very first hangover cure to the stick and jelly-type products that have become essential items for social gatherings, and even the recent introduction of a verification system that has shaken up the market landscape.

SBS News takes a look at why people are seeking out hangover cures more than ever, even as alcohol consumption declines.

Produced by Kim Hye-ji | Edited by Lee Sang-hee | Designed by Kim Min-ha | Narrated by Jin Soo-hyun | Intern: Kwon Ji-won | Directed by Song Hae-bin
※ Please note: This article was translated by AI and may contain errors.