Kim Jae-joong to Keynote as MU:CON 2026 Announces 42 Rising Acts

Asia's leading music business platform, the 2026 Global Music Fair (MU:CON 2026), will take place for three days from September 2 to 4 at the Sangam CUBE Convention Center and Yongsan Park in Seoul.

Hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, and operated by SBS, this year's MU:CON will center around showcases, conferences, business matching, and networking. More than 1,000 domestic and international music and related industry professionals are expected to participate to explore the growth potential of K-music.

The showcases will feature 42 domestic rising artist teams taking the stage, with SBS Radio "After Club" DJs Yoon Duk-won, Cloud, MIRANI, and Stella Jang serving as MCs. On the final day of the event, September 4, a special showcase will be held at the Yongsan Park outdoor stage.

On the first day of the conference, artist and iNKODE CEO Kim Jae-joong will deliver a keynote speech under the theme "From Superstar to Designer of the K-Music New Ecosystem." The second day will feature sessions covering strategies for entering the Indian music market and the convergence of music and technology, alongside customized business matching and dedicated meeting spaces for participating companies.

Domestic and international music and related industry professionals wishing to attend MU:CON 2026 can apply for advance registration through the official business platform.

(SBS Entertainment News | Kang Sun-ae)