From 'Doraemon' to 'Spider-Man': Lotte Cinema Announces July 'LOTTE-PICK' and 'Gwang-eum Cinema' Lineup

Lotte Cinema has unveiled its July lineup for its exclusive release program, LOTTE-PICK, and its specialized sound theater, Gwang-eum Cinema.

First, the company is introducing three exclusive titles for the LOTTE-PICK lineup, aimed at bringing vitality to the summer box office.

The new Doraemon film, Doraemon the Movie: Nobita's Great Adventure in the Undersea Castle, meets audiences today, July 1. Following its release in Japan in February, the film achieved explosive success, topping the box office for six consecutive weeks and surpassing 4 billion yen in revenue within eight weeks of its release. Notably, it is the first in the series to be released in the SUPER|MX4D format, promising a dynamic viewing experience that makes the audience feel as if they are personally embarking on the mysterious undersea adventure.

Also arriving today is the legendary horror-comedy, Scary Movie. As a comedy franchise that relentlessly twists and satirizes Hollywood, it has brought cathartic laughter to fans worldwide. This installment is expected to deliver unpredictable, hilarious fun with even more dizzying and humorous parodies, including K-Pop Demon Hunters, as well as references to Scream, The Weapon, The Substance, and Get Out.

Following this, the horror film Cuckoo will arrive in theaters on July 22. The film, which garnered attention after being selected by NEON—the North American distributor for Parasite and Hope—proved both its artistic quality and commercial appeal by recording a 90% freshness rating on the global film review site Rotten Tomatoes upon its North American release. The overwhelming horror stemming from the urban legend of a sealed suite and its hidden truths is expected to once again target the hearts of horror enthusiasts in Korea.

In addition, Lotte Cinema is continuing its momentum by announcing the July lineup for Gwang-eum Cinema, a sound-specialized theater that offers an optimal cinematic experience with explosive, high-quality sound.

First, Disney's ocean adventure Moana, which opens on July 8, will be screened at Gwang-eum Cinema. The combination of enchanting visuals set against the backdrop of the ocean and vivid sound is expected to provide audiences with a perfect auditory immersion, making them feel as if they are inside a giant wave.

On July 29, the highly anticipated Spider-Man: Brand New Day will serve as the highlight of the Gwang-eum Cinema lineup. The film's signature high-octane action and impact will be combined with Gwang-eum Cinema's explosive sound system to deliver a maximized spectacle.

A Lotte Cinema official stated, "For the summer vacation season, we have prepared a rich selection ranging from exclusive LOTTE-PICK releases that cater to the tastes of our audience, to the Gwang-eum Cinema lineup featuring overwhelming sound that can only be felt in theaters," adding, "We plan to continue introducing differentiated content and viewing environments that can only be experienced at Lotte Cinema."



(SBS Entertainment News, Reporter Kim Ji-hye)
※ Please note: This article was translated by AI and may contain errors.