Cosmetics Brand Apologizes to Korean War Veterans Over Controversial Ad

What was the controversy surrounding a cosmetics brand's advertisement?

A cosmetics brand recently used the slogan "Let's not forget 625%, let's penetrate deeper!" in its advertising.

Consumers strongly criticized the ad, arguing that the use of "625" and "penetrate" evoked the Korean War and commercialized its historical significance.

As the controversy grew, the company posted an apology, stating that "625%" merely referred to the numerical results of a skin clinical trial and that there was no other intention.

However, the apology itself fueled further backlash, as the phrase "caused concern to some customers" was perceived by many as an attempt to downplay the issue.

Ultimately, the CEO issued a second apology, bowing their head and expressing deep remorse to Korean War veterans, persons of national merit, and their bereaved families.

The CEO also revealed that they are the child of a Korean War veteran, adding that they are taking the matter very seriously.

The brand announced that it has removed all the problematic advertisements and plans to implement preventive measures, including modern history education for employees, support for persons of national merit, and the strengthening of its advertising review system.

(Source: Online Community)
※ Please note: This article was translated by AI and may contain errors.