Son Heung-min's Limited Edition Cup Prices Skyrocket Up to 10 Times

[Anchor] First, is it true that a limited edition cup featuring Son Heung-min, released to commemorate the North and Central America World Cup, is being sold at high prices in the secondhand market?

The fact that it is unavailable in Korea has led to a spectacle where prices have soared by more than 10 times.

A hamburger franchise, an official sponsor of FIFA, introduced limited edition reusable cups featuring football stars to commemorate the North and Central America World Cup.

Alongside global football stars such as David Beckham, Thierry Henry, and Ronaldinho, the captain of the South Korean national football team, Son Heung-min, also proudly made the list.

It drew even more attention as he and Spain's Lamine Yamal were the only two active players included, excluding players from the host nations.

The Son Heung-min cup dynamically features his trademark "camera celebration," an overhead kick, and an image of a white tiger, which symbolizes South Korean football.

However, the Son Heung-min cup was excluded from the World Cup sets released domestically on June 11 due to reasons such as advertising contracts with other food and beverage brands.

Once this became known, posts selling the Son Heung-min cup for anywhere from 50,000 won to as much as 110,000 won appeared on secondhand trading platforms.

Considering the original price is 8,900 won, this represents a premium of more than 10 times the retail price.

In stores in Mexico, Korean fans are flocking to find the Son Heung-min cup, leading to a series of sellouts.

(Source: Online Community, McDonald's Korea)
※ Please note: This article was translated by AI and may contain errors.