'Young-Cre-Cre': Catchy Lyrics and the Bold Spirit of Rookies Who "Take It Less Seriously"

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In the K-pop scene these days, the rookie group 'Cortis,' which debuted less than a year ago, is the talk of the town. With their unique lyrics, raw sound, and free-spirited dance moves, they are creating a sensation on both domestic and international charts.

Here is the report by Kim Gyeong-hui.

[Reporter]

[♬YOUNGCREATORCREW: Teppanyaki on my Mac I go Young-Cre-Cre, Young-Cre-Cre, Young-Cre-Cre. Old generation calls us, they're Young-Cre-Cre, Young-Cre-Cre, Young-Cre-Cre]

This song by the group Cortis.

Amidst various reactions, such as "It sounds like a song written by an alien" or "It gives me energy when I'm having a hard time," the lyric "Young-Cre-Cre" has established itself as a new slang term for people with a youthful sensibility.

[James/Cortis Member: When we debuted, we needed a modifier, so we called ourselves the 'Young Creator Crew.']

[Martin/Cortis Member: We were just shortening (our team's modifier) 'Young Creator Crew,' and the sound was good, so we used it in the song too...]

[Gun-ho/Cortis Member: Cooking on our Mac, our laptop iron plates, and making music—it's (like) 'Teppanyaki.']

The five-member group Cortis, which debuted in August of last year, is famous for participating in everything from their music and choreography to music videos and styling.

Unlike existing K-pop groups such as BTS or ENHYPEN, they do not present a specific fictional universe, but instead sing about their lighthearted daily lives.

[♬ACAI: Gulp, gulp, pull it, pull it. I just choke an Acai, I like it a lot, Acai]

[♬REDRED: Flapping ears, flapping ears, that's red red. Watching others' reactions, that's red red. Saving my knees, that's red red. Crossing the fence, green green]

[Seong-hyeon/Cortis Member: I think not having (a fictional universe) is our concept. So when we write songs, we sing about our daily lives.]

[Ju-hun/Cortis Member: The content has depth, but I think we put a lot of effort into trying to express it in a slightly less serious way.]

While there is criticism that the nonsensical lyrics feel like a joke, analysts say their music pierces through current music consumption patterns.

[Moon Yong-min/Music Critic: I think they are keeping in mind how memes can create synergy with content from the very beginning, rather than just being derived (from the content).]

[Kim Do-heon/Music Critic: I see it as a movement of creating their own unique subculture while continuously communicating through social media.]

It remains to be seen how Cortis's unique music will affect the flow of K-pop, but their performance on domestic and international charts is already looking bright, having stayed on the Billboard album charts for five consecutive weeks.

(Reported by Kim Hak-mo | Video by Kim Jong-tae | Graphics by Lee Ye-sol)
※ Please note: This article was translated by AI and may contain errors.