OpenAI Considers Significant Price Cuts to Compete with Anthropic for Enterprise Market

OpenAI is considering a significant reduction in its pricing to gain an edge over its competitor, Anthropic, in the race to attract enterprise customers, the Wall Street Journal reported on June 10 (local time).

According to the report, OpenAI is weighing a plan to drastically cut the cost of "tokens," the unit of measurement used to bill for AI usage.

Sources stated that this move is a preemptive measure against expectations that Anthropic will implement similar price cuts.

Many corporate clients are seeing improved productivity by utilizing AI tools, and in this sector, Anthropic's "Claude Code" has been gaining ground with positive reviews from software engineer clients.

Founded in 2021 by former OpenAI researchers, Anthropic recently saw its valuation surpass that of OpenAI, thanks in part to the success of Claude Code.

OpenAI, famous for its chatbot "ChatGPT," is pushing its own coding tool, "Codex," as a key project to catch up with Claude Code.

However, the Wall Street Journal pointed out that if both OpenAI and Anthropic proceed with aggressive price cuts, they face the potential risk of eroding their own profits.

Both companies are already incurring billions of dollars in losses as they pour massive amounts of money into the computing resources required for their AI systems to process user requests and perform tasks.

Some corporate clients have deemed the costs of using Anthropic's AI products to be excessive, leading management to begin controlling token spending among their employees.

(Photo: AP, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.