The Latest on Starbucks After Claims That Its Former Image Was Irreparable

Starbucks faced a direct hit from a boycott following the controversy over its "May 18 Tank Day" marketing.

In just two weeks, estimated credit card spending at the chain plummeted by over 10 billion won, and even its flagship e-Frequency event was brought to a halt.

As Starbucks is a key cash cow for E-mart, there were predictions that the fallout could be even greater than expected, but...

Is the "anti-Starbucks" sentiment finally quieting down?

Subusunews takes a look at the current situation at Starbucks and the latest on the boycott.

Produced by Kim Hye-ji | Edited by Lee Ji-soo | Designed by Kim Min-ha | Narrated by Seong Ha-jin | Intern: Jeong Hye-rin | Directed by Kim Da-som
※ Please note: This article was translated by AI and may contain errors.