"This is Osarang": The Identity of the "All-Around Employee" in the Gangnam District Office Lobby

Seoul's Gangnam District announced today (October 28) that it has introduced an AI civil service guidance system combining artificial intelligence and 3D hologram technology in the lobby on the first floor of the main district office building.

Named "Osarang," an AI guidance volunteer, this system recognizes questions when civil petitioners speak into the screen and responds in a conversational manner.

It answers everyday questions such as "What do I need to prepare for a marriage registration?" and "Where is the public health center?"

The answers are displayed on the screen in text along with voice audio.

Foreign visitors can also use the system.

The system supports voice recognition in English, Japanese, and Chinese, as well as Korean.

This system was promoted as part of the 2026 public-private cooperation open innovation demonstration project.

Gangnam District and Rainbow Company collaborated to apply private AI and virtual human technology to actual civil service settings.

Currently, the AI responds based on information published on the websites of the Gangnam District Office and the Gangnam District Public Health Center.

Moving forward, the district plans to expand the scope of learning to include various civil service guidelines and reinforce the information it can provide.

Gangnam District Mayor Kim Hyun-ki stated, "We have introduced the AI civil service guidance system so that residents visiting the district office can easily and conveniently receive guidance on the information they need," adding, "We will continue to innovate administrative services by utilizing AI in administrative fields going forward."

(Photo provided by Gangnam District, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.