Lee Jae-yong Marks 4th Anniversary as Samsung Chairman by Inspecting Robotics Operations, Putting Spotlight on Future Business

Samsung Electronics Chairman Lee Jae-yong directly inspected robotics business operations to mark the fourth anniversary of his inauguration.

Chairman Lee visited the Robotics Experience (RX) Business Promotion Office at the Samsung Electronics Research and Development (R&D) Campus in Umyeon-dong, Seocho-gu, Seoul, on the afternoon of the 27th.

During his visit, Lee reportedly checked the current status of development, including precision manipulation using humanoid arms and hands, as well as the progress of the robotics business.

Having taken office on October 27, 2022, Lee had previously spent his anniversary dates without holding separate events or releasing messages.

While he continued his tradition of on-site management on his inauguration anniversary this year, the visit drew attention as it comes at a time when Samsung Electronics is consolidating its previously scattered robotics capabilities and accelerating preparations for commercialization.

Following its acquisition of robotics company Rainbow Robotics in 2024, Samsung Electronics established the RX Business Promotion Office in July under the direct command of Roh Tae-moon, head of the Device eXperience (DX) Division (President).

This organization was created to enhance the execution capabilities of the robotics business by connecting mid-to-long-term robot strategy establishment, core technology development, and commercialization.

Lee Dong-gun, who was in charge of robotics business strategy at Hyundai Motor Group, was appointed as the head of the Robotics Strategy Team, and experts in robot control and hand manipulation were also recruited.

Following secures of technology, talent acquisition, and organizational restructuring, Chairman Lee's direct inspection of the robot development site appears to give momentum to business promotion.

President Roh Tae-moon and executives from the RX Business Promotion Office accompanied Chairman Lee on his on-site inspection.

Industry insiders expect Samsung Electronics to unveil a blueprint for its robotics technology and drive full-scale commercialization at CES 2027, the world's largest home appliance and IT exhibition to be held in Las Vegas, USA, next January.

The precise manipulation technology of robot arms and hands is closely linked to development tasks aimed at deploying robots into actual work environments.

Previously, Samsung Electronics announced a strategy to gradually expand its market starting with industrial robots at manufacturing sites, followed by home and service robots.

The company has also set a goal to transform all domestic and overseas production plants into AI autonomous factories by 2030.

(Photo provided by Samsung Electronics, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.