Hoengseong Hanwoo Makes Inroads into Qatar... Will It Enhance National Prestige as K-Food?

[Anchor]

Hoengseong Hanwoo, which recently acquired halal certification, has made its way into Qatar in the Middle East. Overcoming strict quarantine barriers, the achievement holds great significance as it was accomplished through the joint efforts of the public and private sectors. Attention is now focused on whether Hoengseong Hanwoo can elevate national prestige as another K-Food sensation.

Reporter Park Sung-jun from G1.

[Reporter]

This is the National Day event hosted by the Embassy of the Republic of Korea in Qatar.

Hoengseong Hanwoo made an appearance at this international gathering attended by key Qatari government officials and ambassadors from various countries.

At the grill station set up on one side of the venue, hands are busy cooking the Hanwoo beef.

From its signature marbling and rich aroma to its tender texture that melts in the mouth, locals are captivated by the taste of Hoengseong Hanwoo.

[Khalid: Thank you for allowing us to taste such wonderful meat. The texture and marbling were truly perfect. I was also surprised by how juicy it was.]

Brochures detailing the history, breeding methods, and halal certification process of Hoengseong Hanwoo were produced and distributed in both Arabic and English. The Korean community in Qatar also volunteered as promotional ambassadors, lending a hand to spread the word about the excellence of Hoengseong Hanwoo.

The supply prepared for the event sold out early, and local media outlets reported on Hoengseong Hanwoo's entry into Qatar in succession, showing high interest.

Amid expanding diplomatic and economic exchanges between South Korea and Qatar, Hanwoo exports are drawing attention as a new model of cooperation.

This export achievement is particularly meaningful as it was realized through cooperation among the government, local municipalities, public institutions, and private companies.

Although South Korea is classified as a foot-and-mouth disease vaccination-permitted country, which posed restrictions on exporting to Qatar, the South Korean Embassy in Qatar and KOTRA successfully negotiated sanitary conditions and agreed on quarantine certificates to make it possible.

[Kim Hyun-ah / Head of KOTRA Doha Trade Office: I am truly moved that everyone worked together as one to achieve this export. KOTRA does not consider this the end, and we will continue to help Hanwoo settle in well and build a strong brand in Qatar...]

South Korea's representative Hoengseong Hanwoo will be featured as a main dish at various diplomatic events held locally.

[Hong Ji-pyo / South Korean Ambassador to Qatar: It has been imported after receiving halal certification in Qatar. This provides a great opportunity to spread our culture to the region while respecting Qatar's religious culture.]

Attention is focused on whether Hoengseong Hanwoo's entry into Qatar will serve as a new turning point for expanding K-Food into the Middle East market.

(Video by Lee Kwang-soo from G1 Broadcasting)

Park Sung-jun, G1
※ Please note: This article was translated by AI and may contain errors.