AMD CEO Lisa Su Meets Korean Gamers: 'The Convergence of AI and Gaming Will Grow Larger'

AMD Chair and CEO Lisa Su has named both artificial intelligence (AI) and gaming as core areas of computing, presenting a vision to support all users requiring high-performance computing by combining the two technologies.

Chair and CEO Su made the remarks during a Q and A session with South Korean gamers alongside Jack Huynh, Senior Vice President and General Manager of the Computing and Graphics Group at AMD, at the "AMD Gamer Day" event held at Seoul Dragon City this afternoon (October 7).

AMD Gamer Day is an event organized for AMD, a provider of core computing resources such as central processing units (CPUs) and graphics processing units (GPUs), to directly meet with the South Korean gaming community, share the latest gaming technologies and vision, and listen to the voices of gamers.

Su stated, "While AI is driving the highest levels of computing performance, gaming is also a crucially important core area of computing that similarly demands extremely high performance," adding, "Our goal is to support all consumers and enterprise users who need high-performance computing."

She continued, "This includes actually combining AI and gaming," and added, "As AI becomes increasingly important, you will see a combination of Ryzen and AI in our latest products."

Su particularly emphasized that the high standards and feedback of gamers are the driving force behind technological advancement, noting that all areas—including PC gaming, console gaming, and handheld gaming—are important to AMD.

She evaluated, "Looking at our gaming community over the past decade or so, South Korean users utilizing Ryzen CPUs and Radeon GPUs are among the most passionate and high-performing gamers in the world."

Senior Vice President Jack Huynh introduced a related roadmap, explaining that AMD's machine learning technology is being utilized to improve the gaming experience.

Mentioning FSR4 and FSR Redstone, which are game image upscaling technologies, he explained, "Going beyond simple image upscaling, we are adding technologies such as frame generation and restoration to make games faster and more beautiful."

He also revealed plans to apply machine learning technology to accelerated processing units (APUs) that integrate CPUs and GPUs within this year, and to expand it across handheld devices in the future.

Regarding the direction of AI technology development, he emphasized, "It is not about replacing developers' creative intent, but rather expanding tools so they can work faster and better."

Senior Vice President Huynh stated that AMD technology is embedded in 1 billion gaming devices worldwide, adding that he considers this a heavy responsibility and will continue to support various platforms such as PlayStation, Xbox, and Steam Deck.

A prize raffle event was also held during the day's event.

Ahead of the draw, it was reported that Chair and CEO Su personally autographed each prize, allowing the winners to receive special gifts.

On one side of the venue, an experience zone where participants could directly enjoy games was set up, and participants dressed up as game characters walked around the venue to pose for photos, filling the site with an atmosphere reminiscent of a gaming festival.
※ Please note: This article was translated by AI and may contain errors.