Spider-Man: Brand New Day Sets All-Time Global Box Office Record for SCREENX and 4DX

The film "Spider-Man: Brand New Day" has broken all-time box office records, surpassing 104 million dollars globally in SCREENX and 4DX.

According to CJ 4DPLEX, this milestone was achieved in just 33 days after its release, eclipsing the previous record of 103 million dollars set by "Avatar: The Way of Water" over a 228-day theatrical run.

Since its global release, "Spider-Man: Brand New Day" has been screened more than 115,000 times across 1,200 SCREENX and 4DX theaters worldwide, surpassing 6.7 million cumulative admissions. It recorded an average seat occupancy rate of 40%, confirming high audience demand for premium formats and the competitiveness of specialized technology theaters. In addition, SCREENX broke its all-time opening records in 36 countries, while 4DX did the same in 22 countries.

This film marks the first time CJ 4DPLEX's "Shot for SCREENX" project has been applied to a major Hollywood studio film. While previously completed films were adapted to fit the SCREENX format post-production, this project involved the director and production crew collaborating with CJ 4DPLEX from the planning stage to incorporate SCREENX direction. Specifically, SCREENX direction was designed from the early stages of production to maximize the sense of space in key scenes, elevating the traditional post-production-centric SCREENX production method to the next level. This has been praised as an example demonstrating new possibilities for SCREENX production.

Steven O'Dell, President of International Marketing and Distribution at Sony Pictures Entertainment, said, "'Spider-Man: Brand New Day' has achieved results that exceeded expectations among audiences worldwide," adding, "We are thrilled that this innovation, driven by the creative collaboration implemented through 'Shot for SCREENX,' has further elevated the theatrical viewing experience and resonated with audiences around the globe."

CJ 4DPLEX CEO Bang Jun-shik stated, "'Spider-Man: Brand New Day' is all the more meaningful as it set a record at the fastest pace in just 33 days across SCREENX and 4DX," adding, "It is highly significant in that it demonstrates an important evolution in the way we collaborate with filmmakers and studios as the first project under 'Shot for SCREENX.'"

Don Savant, President and CEO of CJ 4DPLEX America, added, "This record proves that premium formats can deliver new value to audiences, studios, and theaters alike," noting, "SCREENX and 4DX are serving as platforms for studios and creators to showcase differentiated works, while becoming a core competitive edge for theaters in providing a unique viewing experience that audiences actively seek out."

Meanwhile, CJ 4DPLEX, a subsidiary of CJ CGV, is a specialized global technology and specialty theater company that develops and operates innovative premium screening formats such as SCREENX and 4DX. It currently operates approximately 480 SCREENX screens and 780 4DX screens across 75 countries worldwide.

(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.