"Younger Customers Are Here"... Young Women Flocking to Bath Supply Mecca

Bath supplies, once largely considered items for grandmothers, have emerged as trendy items among those in their 20s and 30s, leading to a surge in young visitors, according to reports.

Young women in their 20s and 30s are steadily visiting a bath supply store in Namdaemun Market, Seoul, which sells bath towels, sauna hats, and exfoliating soaps.

Some merchants even noted that the primary consumer base has flipped from middle-aged and older adults to people in their 20s and 30s.


Merchants explain that more young customers are visiting out of curiosity after seeing the Namdaemun bath supply store on social media.

Rather than simply purchasing products online, they enjoy the experience of visiting places they saw on social media in person, browsing, and discovering items themselves.

As the influx of young people continues, changes are also appearing in the Namdaemun commercial district.

According to the Korea Data Agency, the vacancy rate for small-scale shops in Namdaemun dropped from 9.6% in February 2024 to 6.1% in February 2026.

(Source: Korea Economic Daily, Video Source: Instagram)
※ Please note: This article was translated by AI and may contain errors.